SEO takes months. Google Ads puts you at the top of Manchester searches from the day campaigns go live — as long as they're built to bring in the right jobs, not wasted clicks.
Broad campaigns show your ads to people searching for DIY tips, jobs or areas you don't cover.
Big firms and lead-gen sites bid on the same Manchester terms. You need tighter targeting to compete.
Without call and form tracking, you can't tell which ads bring work and which just cost money.
Campaigns built around the Manchester services and boroughs you want work in.
Negative keywords and location rules so budget goes on genuine customers.
Dedicated pages matched to each campaign so more clicks turn into quote requests.
Every enquiry tracked back to the ad and search that produced it.
Map and location extensions so you show up for "near me" searches.
Spend, enquiries and cost per enquiry reported in plain English.
Ads work best when you need enquiries quickly, are launching a new service, or want to fill gaps while SEO builds up. They work less well if your website doesn't make it easy to get in touch — which is why we look at your landing pages first.
Once campaigns are live, your ads can appear straight away. Most campaigns need a few weeks of adjustment to bring cost per enquiry down.
No — ad spend is paid directly to Google, so you stay in control of it. Our management is separate.
Ads bring faster results; SEO builds longer-term visibility. Many Manchester firms run ads while SEO grows, then scale ads back.
Yes — we're based at Aldow Enterprise Park, Blackett Street, Manchester, M12 6AE.